Environmental Sustainability and Electronic Media : Prospects and Perspectives

Television is an amazing medium for advancing awareness, improving situations, proficiency, social awareness and political cognizance. The proposed inquiry is aimed at understanding the role electronic media can play in environmental sustainability objectives. This paper explores how India’s english-medium electronic media speaks about climate and sustainable development issues. The study further adds to the existing knowledge on the dynamics of media and environment from the stakeholder perspective. The paper attempts to answer the critical questions regarding communication related challenges in dissemination of information regarding environmental issues to the masses. The present examination is constrained to five english news channels of India. These are DD News, CNN-News 18, NDTV 24×7, Times Now and India Today.